Puregold Price Club Inc.
Puregold Price Club Inc. was introduced in 1998 with its first store opening in Mandaluyong City. The store offered a wide array of goods from groceries, apparel, household accessories and furniture at very affordable prices. During that time, the one-stop shopping philosophy was still a novel idea to consumers but with the excellent service and quality products it provided, it did not take long for Puregold to make its mark in retail industry.
In 2009, Puregold Supermarket Jr. was introduced as a store format in a smaller space that carries a complete range of domestic needs. Establishing its leadership by 2010, Puregold has become the second largest hypermarket and supermarket retailer in the country in terms of net sales. In the same year, a much smaller format named Puregold Extra was launched. This quickly accelerated the group's geographic expansion. Roll out of new organic Puregold stores, as well as further acquisitions brought about rapid expansion in 2011 and 2012, as a total of 69 new Puregold stores were opened. The company also acquired Parco Supermarkets which has 19 stores at the time. In 2013, Puregold opened 40 new stores and acquired Company E, which on its own had 15 stores. The new stores and acquisition contributed to efforts to further penetrate target markets
Tindahan ni Aling Puring
Puregold launched its Tindahan ni Aling Puring (TNAP) in 2003. TNAP is a customized membership program designed specifically for Puregold's primary customers from the Micro, Small and Medium Enterprises (MSME's) such as the sari-sari stores, minimarts, karinderyas, catering and other types of resellers.
TNAP members are also called Puregold Ka-Asenso's!
Tindahan ni Aling Puring has 2 Types of Card Membership, the Green Card and Gold Card.
TNAP Green card is the entry-level card of new and active members of Tindahan ni Aling Puring. This card may be used at any Puregold Price Club or Puregold Extra store.
TNAP Gold card is awarded to members who reach a minimum purchase of 1.3 million annually.
Gold Members are given the following additional benifits:
- Gold Plus Points and Gold Rewards (An incentive Program which rewards members when they reach set purchase target.
- Gold WIN - Welfare Insurance (A grant and access to Accident, death, Disablement & Calamity Insurance for Welfare and Business Continuity.
The "Perks Card" is a loyalty card program that rewards the shoppers with points every time they shop at Puregold Price Club, Puregold Junior and Puregold Extra.
Puregold Price Club Inc.is our signature hypermarket format through which we conduct our primary operations. Needless to say, it remains our biggest contributor to both revenue and gross profit. Close to or at the center of urban hubs, every store offers a wide variety of food and non-food products, with a customer base that ranges from retail customers to small business owners who re-sell products through community (sari-sari) stores, mini-mart, cafeterias, restaurants, bakeries, and pharmacies. Each store offers 30,000 to 50,000 SKU's with the average net selling area of 3,000 sqm.
Launched in 2008 to serve retail customers in residential areas, Puregold Jr supermarkets are offering targeted consumer items and a limited variety of general merchandise, without wholesale operations. They offer a higher proportion of food to non-food products with emphasis on fresh products. While its basic store layout is similar to the original hypermarket, these outlets are considerably smaller. The net selling space of a Puregold Jr. outlet is 900 sqm. And carries around 5,000-8,000 SKU's.
Featuring top selling brands and products across all categories, Puregold Extra offers a more limited number of consumer goods- but this doesn't mean it packs any less of a punch. Launched in 2010, it functions as a top-up store in small communities along side sari-sari stores already in place in the neighborhood. Smaller than our hypermarkets, Puregold Extra possesses an average net selling area of 400 sqm., carrying 1,500 to 2,000 SKU's
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